How To - Improve your Search Engine Rank
Improving Your Page Rank on Google, Yahoo, MSN and more.
There are numerous tips floating around in webmaster circles about how to improve your ranking in search engine results on Google.
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Inbound Links
Since Google ranks your pages according to the number of links pointing at your page, it stands to reason that you should try to get as many links pointing at your pages as possible. This is so obvious but so many people pay thousands of pounds for a website and find that nothing happens - this is because no one knows its there!
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Your Title Tag
Google seems to give weight to the title of your page. By title, we mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a Web editor that automatically inserts a title like "New Page", remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature.
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Keyword Density
It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines. Practice and experience proves that if your keywords are not relevant to your content, your not helping yourself.
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Keyword Links
According to a paper published by one of Google's founders, if the links pointing to your page has the relevant keyword text in them, it will cause your page to be ranked higher in search engine results. For example, a link with the text "Cheap Shoe Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap shoe store" than if the link simply said "click here".